Join this interactive workshop to get an overview of what personal branding is, why it matters for changework, and key basics to cover for a more compelling (online) presence

Whether we like it or not, most strategies need some degree of visibility to be successful. You need perceived legitimacy to gather certain stakeholders. You need a platform to receive access to rooms within which your voice is needed. You need a compelling story and visually cohesive materials for your key messages to really resonate with your audience.

This is not about all of us suddenly becoming influencers or full-time content creators - it’s about understanding enough of the basics of personal branding to be able to do your work, and do it well. So that when you do communicate, it lands.

Oftentimes, the people with the most qualifications and wisdom are the least visible, and the least likely to prioritise the ‘tell people about it’ part that comes after the ‘do good’ bit. 

In the times we live in, we need people with embodied wisdom to guide us. We need your hard-learned lessons and humble teachings, rather than another guy who has never done anything to contribute to the world sharing his ‘hot takes’ on a new podcast.

Personal Branding 101 will demystify the term and peel back the curtain. What are the basic building blocks of building a personal brand? Where should I even begin? 

Personal branding expert and creator Sachiko Hagiya will share a simple, beginner-friendly (we promise!) roadmap to building your platform. From telling your story, to key messages, to colours - we’ve got you covered. 

Whether you decide to go all in after this, or just make a few strategic tweaks, is entirely up to you!

Founder of Parayma, the well change atelier, and collaboratio helvetica, and mentor for changeworkers who want to work with and learn from someone who understands the unique struggles of this work.

Since 2010, after I awoke to the state of the world, I’ve dedicated my life and career towards shifting paradigms for a more just, regenerative, and beautiful future for everyone. 

Visibility didn’t necessarily come naturally to me, and I only found out about the term personal branding a couple of years ago, but I understood early in my journey that how you are perceived matters.

It makes a difference in who listens and who doesn’t, finding allies, and getting your message across to key stakeholders. It matters for opportunities, funding, and other essential things like partnerships. 

Sachiko Hagiya is a creator and professional who helps individuals build personal brands that feel aligned and sustainable. As Director of Student Success at Personal Brand Accelerator, she works closely with individuals to refine their messaging, improve their content, and show up online with clarity and confidence.

She specialises in helping people bridge the gap between who they are and how they show up online, turning their experiences and stories into content that resonates and builds meaningful connections.

By day, she leads content strategy and student success at PBA. By night, she’s a devoted cat mom, a foodie, and most likely deep into a TV series.
 

We’re lucky to have her with us!