Welcome to Parayma’s
Media & Press Hub
This page is designed for journalists, podcast hosts, and media professionals. Here you’ll find everything you need to explore Parayma’s work: bio, press-ready photos, press releases, interview topics, and recent features.
Parayma is a support hub for changeworkers, social entrepreneurs, and aspiring systems change leaders. Through programs, mentorship, and campaigns, Parayma helps people uncover their unique contribution, deepen their contribution towards addressing root causes, and thrive in their calling.
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As seen in
Recent Media Features
Parayma was founded in February 2025, and since then it has already been featured in podcasts, articles, and radio programs highlighting its unique approach to purpose, systems change, and regeneration.
Business as Unusual
January 2026 | Language: English
Theme: Purpose, burn out, changework
Core Impact
January 2026 | Language: English
Theme: Inner Work, Purpose, Systems Change
How it ticks
November 2025 | Language: English
Theme: Systems Change, changework
Electric Ideas
November 2025 | Language: English
Theme: Burnout, changemakers, inner & outerwork
Chatterbeans
September 2025 | Language: English
Theme: Purpose, Burnout
She CAN
September 2025 | Language: English
Theme: Regeneration, Women Leadership
Burnout Rebellion Podcast
July 2025 | Language: English
Theme: Burnout, sustainability, changework
Bold Journey
June 2025 | Language: English
Theme: Well-being, mental health & burnout
Canvas Rebel
June 2025 | Language: English
Theme: Creative leadership & inner sustainability
Authority Magazine
June 2025 | Language: English
Theme: Well-being, burnout
About HER Podcast
June 2025 | Language: English
Theme: Women leaders, resilience, changework
Ethik Heute
April 2025 | Language: German
Theme: Burnout, engagement, changework
Magnolia Tree Podcast
April 2025 | Language: English
Theme: Systems change, regenerative future
Turning Down the Heat Podcast
March 2025 | Language: English
Theme: Youth, Nora’s journey, systems change, leadership
Moya Kala Blog
March 2025 | Language: German
Theme: Systems change & leadership
Radio ORF (Austria)
January 2025 | Language: German
Theme: Systems change & leadership, burnout
For earlier media coverage focused on Nora’s journey, systems change, and leadership prior to Parayma’s founding, please visit her personal media page.
Recognition & Impact
Parayma builds on Nora Wilhelm’s 16 years of changework and social innovation.
Selected awards & honours for Nora Wilhelm:
2023
Dalai Lama Fellow
2022
Europa Forum Fellow
(alongside Emma Watson)
2021
UNESCO ESD Conference Delegate
2020
UNEP Finalist Young Champions of the Earth
2020
Forbes 30 Under 30
2019
Outstanding Young Person of the Year
Impact in Numbers:
16 years
of experience in changework and social innovation
100+
organisations, collaborations, and projects supported worldwide
4+ millions chf/€
raised in funding for social and environmental initiatives
20 participants
supported in the first Changework Compass (2025), sold out
18,000+
combined social media followers
100+
speeches and keynotes delivered across sectors and in different countries
Parayma Numbers
20+ people
signed up for the first-ever edition of the Changework Compass, which sold out, and were supported in finding their unique contribution to a more just and regenerative future
30+ people
signed up to the second edition, which sold out again
16 fellows
from all over the world have been selected to begin their fellowship and are receiving our support in storytelling, positioning, systems change strategy, and more
10+ systems change leaders and high-level clients
supported in design systems change learning journeys and activating their communities and stakeholders for change in 2025
400+ people
went through our free workshops
3000+
combined social media followers
>50’000
web impressions since launch
Press Release:
Redefining purpose for changeworkers: Nora Wilhelm launches Purpose 101 workshop and the Changework Compass program through Parayma
In a time when the word purpose is everywhere yet often reduced to generic advice, social innovator Nora Wilhelm offers a deeper, systems-informed approach. Through her new initiative Parayma, she invites changeworkers, social entrepreneurs, and aspiring systems change leaders to explore purpose as a bridge between inner well-being and outer transformation.
“Most purpose frameworks were not built for people already trying to change the world,” says Wilhelm. “If you know you want to contribute, the question is no longer whether. It is how. What is yours to do, and how do you sustain it without burning out?”
Parayma begins with two flagship offerings:
- Find your Purpose 101: a free, two-hour interactive online workshop. Participants will explore why most ‘find your purpose’ models fall short, and how systems tools like the SEED framework and ecosystem mapping can uncover their unique role. The session will be held live on September 10 and will remain available afterward as a self-paced workshop with replay access.
- The Changework Compass: a 10-week group program guiding participants step by step through clarifying their unique contribution. The program combines self-awareness, visioning, systems tools, and community. It is designed to bring clarity and resilience while protecting well-being.
Wilhelm has spent more than 15 years leading and mentoring changework, 9 of which in systems change. She co-founded collaboratio helvetica and then created the well • change atelier, a sanctuary for changemakers to tend to their inner world through creative, art-based practices. She has been recognised internationally by Forbes 30 Under 30 and UNESCO.
“I’ve seen many changeworkers burn out before their contribution could fully bloom,” she says. “Purpose is not just about direction. It is what helps us stay rooted and keep showing up for the long haul.”
With Parayma, Wilhelm hopes to seed a wider movement where changeworkers don’t just survive their calling. They thrive in it, contributing to paradigm shifts from a place of alignment and regeneration. This vision is already alive in Parayma’s campaign #MyPieceForChange, which highlights the unique contributions of changeworkers across the world and reminds us that each of us holds a piece of the puzzle. By bringing together systems change strategy and deep care for the people driving it, Parayma offers one of the first initiatives of its kind.
Biography
Nora Wilhelm is a social entrepreneur and systems change advocate dedicated to fostering paradigm shifts towards a regenerative and just future. Through Parayma, she supports changeworkers in bringing their unique contribution to shifting paradigms: offering mentorship, grounded guidance, and practical tools rooted in lived experience.
She is also the founder of the well • change atelier, where she supports the givers of this world through creative, art-based approaches that foster connection, resilience, and renewal.
Her changemaking journey began at the age of 15 and led to the co-founding of collaboratio helvetica in 2017, an initiative designed to catalyse systems change in Switzerland in alignment with the United Nations’ Sustainable Development Goals (SDGs).
With a BA in International Affairs from the University of St. Gallen and an MSt in Social Innovation from the University of Cambridge, Nora bridges academic research with lived experience and hands-on support in systems change. Named a Forbes 30 Under 30 honoree, a UNESCO Young Leader and a Dalai Lama Fellow, she shares her insights on global stages while remaining grounded in the belief that meaningful change is a collective endeavor. She continues to support individuals and organisations in reimagining how we live, lead, and care for the world and for ourselves.
Press Photos
Logos Parayma
Portraits of Nora
Creative campaign visuals
(#MyPieceForChange)
“Nora’s Changework Compass was a true gamechanger for me. After leaving my previous organization, I knew it was time for something new. I had a handful of ideas, valuable experiences, and some strong intuitions about the next chapter — but I lacked direction on what to focus on and couldn’t see clearly through the fog of noise around me. Working with Nora lifted that fog. She has a rare ability to guide with exactly the right system change tools — never overwhelming, always leading step by step toward greater clarity. What stood out was how she weaves together the systemic lens with the personal one, empowering me to think boldly, without slipping into naivety. Her methodology goes beyond ego-driven entrepreneurship but always includes your unique personality and needs. Now, after the program, I feel calm and confident to be working on two clear pathways. It’s the most systemic idea-incubation program I’ve ever seen.”
Jana Ganzmann, Founder of Impact Hub Tirol
“Nora has been an inspiring role model and source of support throughout my journey as a young activist. Her guidance is not only encouraging but also grounded in concrete strategies that have empowered me to make real contributions to systemic change. Nora’s generosity in sharing opportunities with young changemakers, whether it’s nominating us for Forbes 30 Under 30 or recommending us as speakers, reflects her commitment to lifting others as she rises. Working with Nora has given me a platform to raise my voice and strengthened my capacity to keep pushing for systemic transformation.”
Bea Albermann, Planetary Health Activist & Medical Doctor
“Nora is very generous with her resources, offering not only her vast network but also deep insights and practical skills. Her work on funding systems change will likely enable many systemic change initiatives in the future.
Working with her and learning from her has left me feeling empowered, hopeful, and inspired. I wholeheartedly recommend that both current and aspiring changemakers connect with Nora. As a great listener with a wealth of experience, she has the ability to ask powerful, thought-provoking questions that have made a real difference in both my personal development and my work.”
Lukas Aeschlimann, Social Entrepreneur & Food Systems Catalyst
“As a changemaker and specifically systems change leader, connecting to other souls on the same journey to increase my energy has been a necessity. Nora provides a unique perspective on transformation that includes inner and outer change as indivisible aspects of the same dynamic. Her ability to create opportunities out of challenges and share abundant harvests with the wider community has been greatly valuable and appreciated, helping me build confidence and increase my impact.”
Erica Mazerolle-Castillo, Social Entrepreneur & Earth Guardian
Interview Topics & Ideas
Paradigm Shifts & Leadership
- What shifting paradigms looks like in practice
- How changeworkers redefine ‘success’
- Systems change as collective leadership
Purpose
- How to find your unique contribution
- Why purpose is found at the intersection of self- and ecosystem awareness
- Purpose as mental health care
Well-being & Resilience
- How to navigate burnout and stay engaged in changework
- Inner and outer regeneration as two sides of changework
- Why the ‘mental health epidemic’ is a systemic issue, not a personal failing
Interview our Fellows
- The journey that got them to do this inspiring work today
- How they deal with setbacks and stay engaged
- What they wish everyone knew about their cause (e.g. climate, food system, LGBTQIA+ rights, indigenous-led regeneration, inclusion, mental health…)
Read more about our fellows advancing systems change across the globe
Parayma Fellows
Want to feature Parayma, our Fellows or Nora in your article, podcast, or event?
Submit a media request form →
Looking forward to being in touch with you!
